Building A New App: A Walk Through From Idea to Reality (Part 1)

Building a new app

Building A New App For Mobile Devices

After taking a few months off from blogging and my online business ventures I am finally back to work and more focused than ever. I am currently involved in two separate network marketing companies which have helped to shape my new business direction and I am also starting to transition into building a new app for mobile devices. This is the first of a new series of posts that I will be writing to share what I learn about the process of building a new app, marketing on social media and traditional means and getting the app accepted in the iTunes store.

Building a new app

Let me say that I have absolutely no experience in building a new app for mobile devices so this will be an adventure that could take up to a year or more before I finally launch my product. I have been back and forth on whether to share my idea in this blog and decided to keep the details of my idea private at least until the app has been built and is ready to be launched. I’m sure that most people can understand my paranoia that someone could steal my idea and get it built and on the market before I do. I know that it’s probably not a very likely scenario but since I’ll be learning the ropes as I go it seems that this is just one less thing that I’ll need to worry about along the way. I will however be sharing all of the tools and resources that I use as I make my through the process and will add those to the resources page of this blog under Mobile Apps heading.

According to an article on Mashable from July 13, 2013 there are 10 steps to building a top-selling app.

  1. Get a feel for the market
  2. Align your ideas with successful apps
  3. Design your app’s experience
  4. Register as a developer
  5. Find prospective programmers
  6. Sign an NDA (Non-Disclosure Agreement) when ready to hire a programmer
  7. Start coding
  8. Test your app
  9. Post your app to the market
  10. Market your app

I am currently working on step number one and little bit on step number three. I decided that if I could get a logo designed it would help me envision the reality of the app and also would also be a quick win to get me started. I have already done a bit of market research to see if there is a demand for my app idea by speaking with the people who will likely be using the app and found that the idea could have wheels. Of course like all entrepreneurs embarking on a new business venture, I have huge ideas and plans for my new app. When I realized that there are people who would pay for the service that this app will offer I immediately started to think about how to monetize and how much I could make. However, the realist inside me is still holding his own and keeping my inside Dreamer’s delusions of grandeur at bay. I have the basic design and function written in my trusty notebook and in my imagination but I still need to speak with more of the market to find out more about what functions and extra options they would like to see when the app finally launches.

In part two of this new series I will go into more detail about how I performed my Step 1 research and what I learned about how to approach the market to get them to open up about what they do want and what they don’t want.

If you have successfully launched your own app and would like to share what you learned about the process please feel free to leave your comments below. I am always open to learning from experienced entrepreneurs.

Teach Your Son How To Play Football Part 2 – Football Positions

Basic X's and O's

Teach Your Son How To Play Football Part 2 – Football Positions

Peyton Manning Looking At You

In part one of the Teach Your Son How To Play Football Series I covered a little bit about why boys and even sometime girls want to play football. Whether they’re in it for the glory, approval or team camaraderie they will need to learn that while football is a very physical sport it’s not always the biggest, fastest or strongest that makes the biggest difference in a game. While having at least one of those abilities is helpful, it isn’t necessary to make the game fun for your ball player. Take Peyton Manning for example; He isn’t the biggest, fastest or strongest Quarterback in the NFL. He doesn’t have the best arm in the league either. While Manning is a pretty big guy compared to most people at 6’5″ and 235 pounds he is dwarfed by some of the other men on the field. What Peyton Manning has going for him is that he is arguably the smartest the Quarterback in the league and he has one of the most intense work ethics of anyone that has ever played the game. He is proof that the will to be the best can overcome any physical deficits that he might have when competing against other men. Be sure to share this tidbit with your athlete.

Offensive Football Positions

There should always be eleven players on the offensive side of the ball . The personnel can be switched in and out in between each play so there isn’t really a set formation for an entire game. If your son is playing football at the elementary school age level the formations that the offensive team runs will be fairly basic. Here are the offensive positions that your son may play:

  • C – Center – Snaps (or hikes) the ball to the Quarterback
  • G – Guard (Left or Right) – Lines up on the right or left side of the center
  • T – Tackle (Left or Right) – Lines up on the outside of the Guards
  • TE – Tight End – Lines up outside of the Tackles (Formations can vary by using none, one or two Tight Ends)
  • QB – Quarterback – Everyone knows the Quarterback – Lines up behind the center
  • FB – Fullback – Often lines up either behind or next to the Quarterback
  • TB (RB)- Tailback (Runningback)- Often lines up behind the Fullback or next to the Quarterback
  • WR – Receiver – Lines up outside of the Tight End or Tackle if the Tight End is not on the field.

Defensive Football Positions

Like the Offense, there should always be eleven defensive players on the field. Defensive personnel can also be switched in and out after each play and there are many different formations and personnel combinations. Since this is supposed to be a beginners course I am going to show the positions for the nickel defense.

  • NT – Nose Tackle – Lines up over the ball, usually in front of the center
  • DE  - Defensive End (Left or Right) –  Lines up across from the offensive tackles
  • LB – Linebacker (Left and Right Inside, Left and Right Outside) Lines up in the gaps behind the NT and DE
  • CB – Cornerback (Left and Right) Lines up directly in front of offensive WR
  • SS – Safety (Strong and Free) Usually mobile in the defensive backfield depending on offensive formation

Special Teams Football Positions

The third unit on a team is an interchangeable group. This group consists of blockers and tacklers on either side of the ball. The key players on the special teams units are:

  • LS – Long Snapper
  • P – Punter
  • K – Kicker
  • PR- Punt Returner
  • KR – Kick Returner

In part 3 of the series I will cover the primary responsibilities for each position on all 3 units and some of the physical characteristics common in athletes at those positions.

Be sure to sign up for the mailing list in the orange form to be updated when the next post in this series is published and if you have questions or comments please leave them below. Lastly, please follow me on Twitter and Facebook by clicking the social links on the side.

Brian Kessler

Teach Your Son How to Play Football


You want to teach your son how to play football but don’t really know where to start?

Even if you don’t know anything about football, you will be able to teach your boy how to play like a champion

Your son has told you that he wants to play football. The common reaction of many parents will be to stiffen up a little bit. First there’s a little bit of excitement at the thought of your little one mixing it up in the pile, taking the interception all the way to the end zone or breaking the long run on the outside and going 85 yards for the score. Next comes the fear that he might get hurt. Let me settle that fear for you. If your son plays full contact football, he WILL get hurt. It is a violent contact sport where people run headlong at full speed into each other. Injuries are inevitable. Most of the time those injuries will be minor things like cuts and bruises, but broken bones do happen from time to time. As a parent you need to take this into consideration before giving the okay to your budding football star. If you’ve already decided to let your boy play then its time that you begin to understand as much about the game as possible in order to give your son the best chance to succeed in the game.Football

This is the first post in a series about how to teach your son how to play football to the best of his ability while learning the importance of teamwork, leadership and individual accomplishment. I will share some tips about how to play a few of the key positions on the field as well as drills that will teach critical skills for those positions.

Football players of all ages and abilities from the Pee Wee’s to the NFL athletes play the game for a lot of the same reasons. It starts with the desire to please and earn praise from someone who they care about. The little ones will play because their friends are playing but watch what he does after he makes a big play. He will look to the sidelines for approval from his coach, family or friends. If he finds that approval, he’ll be motivated to do again. The older the athlete gets, the more like a drug this approval becomes. The high school athletes will hear a large Friday night crowd roar because of something that he’s just done. He’ll look first at his teammates, his favorite coach and like most hormone driven boys he’ll look at the cheerleaders, then the student section and finally his parents if he knows where they are. That excitement of that type of approval is a driving force for any football player to succeed. That need for “glory” literally boils inside of some boys and the football field is the battlefield where they can earn it. If you doubt what I’m saying just watch a high school game at your local school. Watch how the boys yell, jump up and down and slam into each other when they take the field. Its the excitement for the “battle” ahead. Watch the reaction when someone makes a great play and then watch the same boy when he makes a mistake. Its glory won versus glory lost. Watch closely and then tell me if I’m wrong. I’m not a psychologist and that is far deeper than I intended to get but its important to understand why your son wants to play football.

There is one more thing that I do need to say here and it doesn’t apply to the majority of parents out there. However, we all know parents who seem to want to live through their children. Don’t be that parent! First and foremost, football is a game and its meant to be fun. If you take the game too seriously and criticize your son for his mistakes let me be the first to tell you that you ARE hurting him, not helping him. His actions on the football field only reflect upon you when he shows poor sportsmanship. Plain and simple. You don’t get the credit for the great catch or the fumble; you didn’t do it. Rest assured, if your son is seen throwing punches in the pile you will get credit for that. The other adults, coaches and parents, will assume that you taught your son to behave that way. If you can’t support your son then its better for him if you just stay home and let other “grown ups” take your place. As I said, this doesn’t apply to 99% of the parents out there but if you are the in that 1% I would recommend that you think about long and hard your motives.

22 Man Pile Up

So how about getting into a few of the basics. These are for the parent that doesn’t know anything about football but wants to learn for their benefit as well as their sons. There’s no shame in not having an understanding about football for either men or women. If you’ve never played organized football you wouldn’t have ever had a need to know. For example, my daughter wants to be pharmacist. I’m not a pharmacist. I never took pharmacy courses in college. I haven’t got a freaking clue what to tell her about pharmacy except that she’ll need to keep her grades as high as she possibly can to make that dream come true. I’m not embarrassed or ashamed at my ignorance and you shouldn’t be either. The fact that you want to learn is whats important so lets finally dig into some basics and we’ll get into the finer points in future posts.

  • A football field is same size for the smallest athletes as it is for the professional athletes – there is absolutely no difference in the size of the playing field
  • A football field is 100 yards (300 feet) long from goal line to goal line and 53 1/3 yards (160 feet) wide from sideline to sideline
  • There are eleven offensive and eleven defensive players on the field at all times (10 players on the field is legal but 12 is not)
  • The offense moves the ball down the field while the defense is working to stop them
  • There are a few different ways to score in a football game (I’ll cover that in the next post)
  • The offense has 4 downs or tries to move the ball ten yards or more. If they make it at least ten yards they get start over on first down again (I’ll cover this in the next post also)
  • The game is made up of four quarters with a half-time between the second and third quarters
  • High school quarters are twelve minutes each for a total game time of forty-eight (48) minutes while college and professional quarters are fifteen minutes for a total game time of sixty (60) minutes
  • A football team is made up three units: Offensive, Defensive and Special Teams
  • Players can be used interchangeably between all three units. In smaller schools it is fairly common for an athlete to play on all three units

So there’s a few of the basics. Be sure to sign up to my email list to get the entire series sent straight to your email as soon as its published.

The importance of sportsmanship and teamwork in any sport cannot be understated. A great athlete will always be acutely aware if he has let his team down and will always encourage his teammates to rally if they’ve made a mistake. Peyton Manning can’t pass the ball to himself and Walter Payton needed someone to open those holes for him. For a team to be successful every person on the field has to do his job. Take time to explain these core values to your son at some point in the very near future. There is a favorite commercial made by Bud Light  several years ago that I always thought was funny. Here is football player that nobody wants on their team. Enjoy and let me know if there is anything that you would like to know more about from this post or future posts.

Time To Change Directions

Stop! Its Time to Let Go

After nearly a month of self-reflection, goal setting and working through business ideas I have decide that its time to change directions with my small business plans. I realized that trying to start a blog in a crowded niche dominated by big time subject matter experts was a dumb idea. I thought that a complete newbie could step into the small business blog ring with all of the heavy hitters. I had clearly not done enough research there. I just wanted to start a blog to share my efforts with others like myself who are just getting started in entrepreneurship. I never stopped to think about whether there was a need for this type of blog and should it be written by me. Maybe there still is a need for something like this but I’m not the right person to do right now.

There are a few reasons that I won’t posting in the “How to start a new business” niche:

  • I don’t know what the hell I’m doing
  • I don’t have enough material to post on a regular schedule
  • I am still working out what type of business I want to create
  • This is niche where people need advice from “experts”, not newbies

I’m sure that you upset at the though that you won’t see any more of my brilliant posts but I have great news for you. I will still be writing on this blog but instead of writing on new business startup type of stuff I am going to be writing whatever in the hell I feel like writing on whatever off the wall topic that holds my interest that day.

I have thought this over for about a week but today I caught a post on Hubspot that linked to a quick three and half-minute video from comedian Ricky Gervais on how he creates his content. You can check out the post here. This video really helped me to make my decision final. You can check out the video below.

I kind of figured that if writing about what you know is good enough for Ricky then I should probably follow suit. So the time has come to pivot away from writing about stuff that I’m clueless about and start writing what I know. Most of my future posts will probably have to do subjects that are completely unrelated to small business but I will post every now again on the growth or lack of growth with the new business direction that I am taking.

I am taking a few lessons away from the failure of this blog though so it hasn’t been a total loss. I learned a lot about online advertising, keyword research, web design, html, SEO, analytics and a slew of other things that will help me out immensely on future business projects. Another check mark in the plus column is that I have spent about $100 total since I published my first post at the beginning of 2013.  There are still changes that I need to make before I move entirely away from small business blogging but nothing that will keep me from writing on a more frequent basis. I haven’t decided yet whether I am going to abandon this domain for a new one yet but I am leaning toward keeping it for now.

So as far my future small biz plans go, I only have one thing to say: MLM

See you on the flip side

Brian Kessler

How To Make Quality Contacts With Social Networking

Social Media Nametag

How do you use social networking?

So what’s the deal with how people are using the social networking sites? It seems to me that fact that they are called “social networking sites” in the first place would imply that people should use them socially. When I first started using social media I intended to make quality contacts with social networking to begin to grow this blog. However, it seems that most of the time people are using the Twitter, Facebook and Google+ sites toSocial Media Nametag gain attention but not to interact socially with anyone else. Some of the big names on the social networks are very good about responding to mentions or likes but what about everyone else? Here’s an example of what I’m talking about. You follow someone back or like them back or whatever and then ten seconds later you receive a direct message from them that says something like “Thanks for following, buy my widget here”. Why would I want to buy anything from someone who I don’t know anything about? Oh, it’s because I see a profile picture that may or may not be you and you have a catchy slogan or tagline. I am supposed to believe that you have something of value to offer me? Hmm, thanks a ton but I think that I’ll pass. How about the people who aren’t so spammy but send a direct message that says, “follow my me on Facebook” or “follow me on Twitter” or “Let’s get together on my Google+ page”? Okay, so I’ll bite and follow back. Now what? After I follow back and try to catch up to chat with this person, they seem to disappear. These people never respond to requests to chat for a minute or share ideas or anything else. Then what’s the freaking point? If you don’t really want to connect or develop a social networking relationship then don’t ask to. It all seems pretty simple to me.


How social networking should work:

So this is how I believe social networking is supposed to work. I see that I have a new follower on Twitter. Her profile says that her name is Stacy, she’s posted a friendly looking picture of herself and she runs a blog about small business marketing. So I’m thinking, “Cool, I actually have a few questions about my marketing plan so I’ll follow her back and send her direct message to see if we can exchange information”.

  • Me: Hi, I’m Brian. I see just checked out your blog and it looks really cool. I run a blog called Entrenewb that covers how to start a new online business. I have a quick marketing question that I could use some advice on if a have a minute to spare.


  • Stacy: Hi Brian, I stopped by your blog and it looks interesting. I really liked your post about social networking. Good stuff. What are you looking for advice on?


  • Me: I’m glad to hear that Stacy! If you have any quick suggestions about how I might spread the word about my blog please let me know. I don’t get much traffic at the moment so any help would greatly be appreciated.


  • Stacy: Hi Brian. I noticed that you don’t have a place on your site for visitors to subscribe to a newsletter. A good email newsletter can really help to get the word out about your site. Just a little tip for you, hope it helps.


  • Me: Thanks Stacy I hadn’t thought about that before, I’ll get on that right away. I really appreciate your help. If there’s anything that I can do repay you for your help just say the word and I’ll get right on it.


  • Stacy: Brian, hope you’re doing well. This may seem like an odd request but would you be interested in writing a guest post for my site on the similarities and differences of corporations and LLC’s?


  • Me: Absolutely! When do you need it? How long or short does it need to be?


  • Stacy: I was thinking maybe in the next 2 or 3 weeks if you can and maybe somewhere from 600-1000 words? Length is not as important as the content so make it as long as it needs to be to explain the broad strokes.


  • Me: No problem. I’ll have it to you within a week and I just wanted to let you know that I am currently writing a new post about how traffic has increased since I added the email sub form that you suggested and I am linking to your site for anyone who wants to know more.


Social Networking for Mutual Benefit

That sounds like social networking perfection to me. Stacy and I both benefited by sharing with each other. My blog received a bump in traffic from Stacy’s subscribers because the post that I wrote for her links back to my site. Stacy’s site benefited because I wrote an award worthy article for her blog which generated tons of new traffic to her site because she knows how to market it.

Maybe I design web pages and you’re an SEO god, perfect. I’ll redesign your web page if you can help me tweak mine for better search engine rankings. Maybe you’re in the upper level of the blogging world and even though I’m just getting started you agree to give me a five-minute interview or even just answer a few questions for me via email. Who knows, with your reputation boost, maybe I’ll eventually join you at the top and be able to do something for you in return.

A couple of people who I have learned a lot from are very good about this sort of thing, Pat Flynn and John Lee Dumas. They are both at the top of the Podcasting game and yet they both still “lower” themselves to do interviews on brand new podcasts that no one has ever heard of. At the very least they might at least give a shout out for the new kid on the block to get some street cred. Do they need to do those things? Not really, they’re already at the top. But they both realize that there are always new people or blogs joining their ranks and people tend to be extremely appreciative when the top dogs help the pups out. Those pups will constantly tell the tale of when the top dog was super cool and gave them a helping hand out years ago. Maybe one of those pups will become the new top dog and can then pay that kindness forward.

I took the long road to get here but at least keep this in mind the next time that you ask for a follow back or a like. If you don’t really want to interact with people then don’t ask them to follow you. Most people don’t want your spammy comments and “buy my e-book” links filling up their feeds and you probably don’t like getting them from other people either. If we trade info and can’t find any common ground, no big deal. Maybe I know of someone else that you might have some way to help or vice-versa. Everyone is better off that way; you, me and the social networks all at the same time.

Do you have a suggestion? Please leave a comment to let me know about your social networking experiences. Don’t forget to subscribe if you enjoyed this article.

Brian Kessler

The Entrenewb

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